Consumer Marketing Policy

Consumer Marketing Policy

At Paper Thistle, we value our customers and respect your privacy. As a small, independent retailer, our goal is to share relevant offers, promotions, and news in a way that is helpful, responsible, and respectful of your preferences.

This Consumer Marketing Policy explains how and why we may contact you via email, SMS, and post, and the safeguards we have in place to protect your rights.

How We Use Marketing Communications

We use marketing channels such as:

  • Email: To share promotions, discounts, new arrivals, seasonal offers, and news about Paper Thistle.

  • SMS/Text Messaging: Occasionally, we may send reminders about sales or order-related promotions and marketing.

  • Postal Mail: From time to time, we may send catalogues, promotional flyers, or special discount vouchers.

Legal Basis & Consent

  • By placing an order with us, you are considered to have a legitimate interest in receiving relevant marketing about similar products and offers. This is in line with UK data protection and marketing regulations.

  • You will always be given the opportunity to opt out of marketing communications at any time.

Responsible Marketing

We are committed to using marketing responsibly:

  • Targeted & Relevant: We aim to send only messages that are likely to be useful or of interest to you.

  • Limited Frequency: We carefully control the frequency of marketing communications so that you are not overwhelmed.

  • Data Protection: Your contact details are stored securely, and we comply with GDPR and all UK privacy laws.

  • Transparency: Every marketing email or SMS we send will include a clear option to unsubscribe.

Opting Out

You can opt out of receiving marketing communications at any time by:

  • Clicking the unsubscribe link in any email.

  • Replying STOP to any SMS message.

If you opt out, you will still receive essential service messages about your orders, such as order confirmations, delivery updates, or customer service replies.

Data Retention

We will keep your marketing data only for as long as it is useful and relevant. If you have not interacted with our emails, SMS, or postal marketing for an extended period, we may remove you from our marketing lists as part of regular housekeeping.

Our approach to data retention, as well as the storage and handling of your personal information, is also governed by our full privacy policy and Terms and Conditions, which we encourage you to review for further detail.

Our Commitment to You

At Paper Thistle, we believe marketing should be:

  • Respectful of your time and privacy.

  • Useful, offering value through savings, offers, or news.

  • Easy to control, with clear opt-out options whenever you choose.

Contact Us

If you have any questions or concerns about how we use marketing communications, please contact us:

Email: hello@paperthistle.co.uk
Address: Paper Thistle, Third Floor, 3 Hill Street, Edinburgh, Scotland, EH2 3JP