Hugo Rifkind is a Scottish journalist, columnist, and author known for his wit, cultural commentary, and sharp observational humour. He writes for The Times and has published nonfiction exploring politics, identity, and modern masculinity, as well as fiction set in Scotland. Rifkind’s writing is conversational, thoughtful, and often self-aware, balancing irony with genuine curiosity about how people live, think, and relate to one another today.